![]() Drupal for SEO and Socialĭrupal permits the use of more meta tags than one could possibly imagine. Let’s cover the same three factors as above, but now in the context of Drupal. ![]() Drupal was built for teams with developers, or those supported by external developers (such as yours truly). That said, the work required to get to that point is often what makes Drupal undesirable. It is coupled with security standards that have been approved by government, can be integrated seamlessly with external APIs, and can scale seamlessly across multiple servers if you’re expecting huge spikes in traffic. Drupalĭrupal (available here) is the heavyweight content management system, allowing a development team to add far more functionality than a platform like WordPress. Therefore, this would be a huge selling point should you be developing your WordPress website with reduced development input. This creates an enriching experience and an ease of use that Drupal will require some custom modification to achieve. While we’re aware that the user experience of any platform will be dependent on the web designer, WordPress is provided out of the box in a format that appeals well to people’s expectations of a blogging platform. I strongly recommend this for my content editors out there! 3. However, Elementor does seem to have wider usage with over 1 million active websites globally using this powerhouse of a page builder. Both are full page editors, meaning you can style the whole page from top to bottom. With respect to alternate editors, I tend to use either Elementor or Visual Composer. Thankfully, this is all out of the box with little manipulation, as is the content editor that ships with WordPress 5. If all the bells and whistles aren’t quite required, this shouldn’t be an issue! WordPress also offers a basic text (WYSIWYG) editor which provides core functions such as bold, italic, image embed, alignment changes, dot/numbered points and more. This means that creating tables, image slideshows, video embeds or any other key elements you’d require is a seamless experience. WordPress offers an inbuilt content editor (as part of WordPress 5) and other content editing solutions, all of which tend to offer drag and drop interfaces. In fact, it also provides advice on the overall optimisation of each individual page as you’re adding or editing content, enabling you to check off all criteria before submitting content to the public. Yoast certainly handles all the heavy lifting, which makes use of this platform incredibly easy. Using tools such as Yoast, you’re able to add meta tags that are well suited to both your search engine performance and social media experience (including feature images that publish to social upon a post or page being shared). WordPress is seamless from a search engine optimisation and social media sharing standpoint. However, you do need to have the right plugins if you really want to wreak the benefits. WordPress is far from the most technologically advanced content management system, yet it does stand out from a marketing standpoint. For clarity, today we’ll be referring to the self managed version of WordPress (available here), as opposed to the hosted version (which serves better as a blogging platform due to limitations of its functionality). WordPress is a marketing team’s ultimate content management system for ease of use. Based on our experience working across marketing departments, communications teams and developers, these are the three most important facets to both content management systems. Within this article, we’ll compare three primary features of each content management system that will enable you to confirm the ideal platform for you. That’s why I love writing my annual article entitled Drupal vs. What these content management systems have to offer is vastly different than it formerly was, and this continues to evolve each year. I’ve used Drupal and WordPress for the grander part of the last five years, and it’s clearer now more than ever where each of these systems triumphs.
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